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Naming, Logo, Branding, & Packaging

BERSERKER

The front image of the berserker brand. It includes a roaring grizzly bear

Shield + Bear + Potion Bottle

Named after elite warriors from the medieval period who drank a potion before battle that imparted to them the essence and ferociousness of a bear, this energy drink will make you go berserk in a good way! The logo merges visuals of a shield, bear, and potion bottle. Red is a bold and passionate color that represents the drink and warriors well. This was a conceptual personal project, not for a client, and could be implemented in the future.

The label of the berserker can. It includes the table of contents
An image of an advertisement for the berserker drink that includes a woman pointing happy at the logo
An image of an advertisement for the berserker drink that includes a man pointing happy at the logo
An image of three berserker cans in three tastes.
An image of a berserker can with the entire label spread out
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