Logo Usage Guidelines

Color Palette Specifications

Typography Rules​

Imagery and Photography Style

Voice & Tone Guidelines

Application Examples

Logo Usage Guidelines
Logo usage guidelines ensure your brand’s most identifiable asset is applied consistently and correctly across all materials. This section outlines how to use the logo in various contexts (full color, black and white, reversed, or simplified) and specifies minimum size, spacing, and alignment rules. It also details unacceptable modifications, such as stretching, recoloring, or altering proportions. By maintaining strict logo standards, you protect brand integrity and ensure your logo always conveys a professional, recognizable image across digital and print applications.

Color Palette Specifications
Your brand’s color palette plays a key role in visual identity and emotional association. This part of the style guide defines the primary, secondary, and accent colors used in your brand, along with precise color values in various formats (Pantone, CMYK, RGB, Hex). It also offers guidance on how to combine colors effectively and how to maintain readability and accessibility. Consistent use of color reinforces brand recognition and creates visual harmony across marketing materials, product packaging, websites, and social media platforms.

Typography Rules
Typography guidelines establish the fonts and typographic hierarchy that define your brand’s written appearance. This section includes the approved typefaces for headings, subheadings, body text, and captions, along with font weights, sizes, line spacing, and usage examples. It also provides alternatives for digital platforms where brand fonts may not be supported. Proper typographic consistency strengthens your brand’s personality and readability, helping create a polished and professional visual presence in all communications.

Imagery & Photography Style
Images carry emotional and aesthetic weight in brand communication. This section outlines the style of photography, illustrations, and graphics that best represent the brand. It may include image tone (e.g., candid, vibrant, minimal), subject matter (e.g., people-focused, product-centered), filters, and framing preferences. By maintaining a consistent visual style in imagery, you create a more cohesive and immersive brand experience across websites, ads, social media, and print collateral.

Voice & Tone Guidelines
While often part of brand messaging, voice and tone guidelines are integral to the style guide, especially for content creators. This section defines your brand’s communication personality (formal or casual, bold or reassuring, witty or straightforward) and how it should adapt in different situations. It includes examples of preferred language, phrasing, and do’s and don’ts. Consistent voice and tone build brand familiarity and trust, ensuring your brand sounds like itself whether on a homepage, in customer support emails, or on social media.

Application Examples
This section of the style guide shows real-world examples of how your brand elements should appear when applied correctly. These mockups or samples may include business cards, brochures, social media posts, websites, and product packaging. Visualizing the guidelines in action helps internal teams and external partners better understand how to maintain brand consistency across platforms. These examples bridge the gap between theory and execution, empowering users to apply your brand confidently and cohesively.