As part of the process implemented at Logogy as a leading branding agency, we follow globally recognized best practices for brand strategy and identity development, inspired by proven business analysis standards such as BABOK, published by the International Institute of Business Analysis (IIBA). While BABOK covers a wide range of practices, our primary focus is on gap analysis as a strategic tool for brand transformation. In essence, our gap analysis framework is built around three core processes that enable us to identify and bridge the gap between your current brand position and the brand presence required to achieve your business objectives. This targeted approach empowers your brand to refine its identity, strengthen market positioning, elevate customer perception, and ensure every touchpoint, from visual design to messaging, is aligned with evolving audience expectations and competitive trends. We invite you to explore each of these three processes and their supporting elements to see how our methodology can elevate your brand through smart, results-driven branding solutions.